Sources: Louisiana Concrete Products, Baton Rouge, La. Precast producer Boykin Brothers is now operating as Louisiana Concrete Products, a change that reflects the company’s strong legacy and future growth under new majority owner, GKB Management, an investment and management firm based in south Louisiana. GKB will help position the Baton Rouge operator to meet the anticipated demand for precast and…
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Holcim brings Lattimore, sister Texas brands under corporate banner
Sources: Holcim US, Chicago; CP staff Holcim US will unite its Texas brands—Lattimore Materials, Tarrant Concrete, Colorado River Concrete—under the Holcim banner, alongside the producer’s Midlothian cement plant south of the Dallas-Ft. Worth metroplex. The regional rebrand will advance “big ideas and innovations to build progress for people in the Lone Star State,” yet maintain the existing teams and products…
Read MoreHolcim sheds joint spotlight as new identity takes hold
Sources: Holcim AG, Zug, Switzerland; CP staff Six years after the top cement and concrete rivals merged to form LafargeHolcim Ltd., a streamlined identity, Holcim, has been adopted to unite namesake, Lafarge and sister building materials brands behind the Group’s purpose of building “progress for people and the planet.”
Read MoreSimplex-USA rebranding fuels road creed
American Highway, a Simplex Co. is the new identity of Simplex-USA, a key player in concrete pavement dowels and dowel baskets. “Our intent on this pivot is to better inform and provide more color definition to this large industry landscape,” says Co-CEO Ron Meskis. “Prior to Simplex’s purchase of Dayton Superior’s paving division in 2019, the trade name of American…
Read MoreLafargeHolcim rebrands blended cements, calls for A/E/C carbon action
Sources: LafargeHolcim, Chicago; CP staff Responding to demand for construction materials performance and sustainability, market leader LafargeHolcim has rebranded its U.S. blended cement and supplementary cementitious materials portfolio as Envirocore Series—led by OneCem Portland Limestone, MaxCem Blended and NewCem Slag Cements. Concurrently, it calls on architectural, engineering and construction (A/E/C) interests, along with their concrete suppliers, to adopt more sustainable…
Read MoreAmerican Highway branding lends Simplex-USA road creed
Sources: Simplex-USA, Fernley, Nev.; CP staff
American Highway, a Simplex Co. is the new identity of Simplex-USA, a key player in concrete pavement dowels and dowel baskets. “Our intent on this pivot is to better inform and provide more color definition to this large industry landscape,” says Co-CEO Ron Meskis. “Prior to Simplex’s purchase of Dayton Superior’s paving division in 2019, the trade name of American Highway was predominantly used to supply steel products to the concrete paving industry. As such, the name brings a long-established road creed and added value to our overall corporate brand as a recognized and familiar staple in the industry.”
Read MoreUHPC developer Kulish Design rebrands while closing key funding round
Sources: Steelike Inc., Springfield, Va.; CP staff
Steelike Inc., developer and supplier of a namesake ultra-high performance concrete (UHPC) and formerly operating as Kulish Design Co. LLC, has announced a $2 million seed investment, led by a Chicago group. The funding will expedite research and development of mixes and production methods, while positioning staff to continue building contractor, engineer, agency and precast producer relationships.
Read MoreNCMA Young Professionals compel new branding, logo, messaging
Sources: National Concrete Masonry Association, Herdon, Va.; CP staff
The just-launched www.ncma.org site exhibits an evolved NCMA brand identity, with new logos, colors and core messaging. A rebranding effort announced at the association’s 2019 convention in Orlando was facilitated by the NCMA Young Professionals Group. Born over the course of several YPG meetings and gatherings, it centered on the belief that a new brand identity, coupled with a revamped and user-friendly website, will allow the association to communicate better with all audiences, from concrete masonry producers and sales personnel to architects and designers.
Read MoreOldcastle Precast rebranding frames bigger public works picture
Sources: Oldcastle Infrastructure, Atlanta; CP staff
The Oldcastle Inc. business unit that helped propel Dublin-based CRH Plc into a North American concrete, aggregates and cement powerhouse over the past four decades has a new name.
Read MoreTitan brand rises in Florida as sun sets on Tarmac America
Sources: Titan America LLC, Norfolk, Va.; CP staff
Titan America recently announced a rebranding of its largest business, from Tarmac America to Titan Florida LLC, replacing a green and yellow logo with a blue and gray graphic consistent with sister businesses.
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