LafargeHolcim rebrands blended cements, calls for A/E/C carbon action

Sources: LafargeHolcim, Chicago; CP staff Responding to demand for construction materials performance and sustainability, market leader LafargeHolcim has rebranded its U.S. blended cement and supplementary cementitious materials portfolio as Envirocore Series—led by OneCem Portland Limestone, MaxCem Blended and NewCem Slag Cements. Concurrently, it calls on architectural, engineering and construction (A/E/C) interests, along with their concrete suppliers, to adopt more sustainable…

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American Highway branding lends Simplex-USA road creed

Sources: Simplex-USA, Fernley, Nev.; CP staff

American Highway, a Simplex Co. is the new identity of Simplex-USA, a key player in concrete pavement dowels and dowel baskets. “Our intent on this pivot is to better inform and provide more color definition to this large industry landscape,” says Co-CEO Ron Meskis. “Prior to Simplex’s purchase of Dayton Superior’s paving division in 2019, the trade name of American Highway was predominantly used to supply steel products to the concrete paving industry. As such, the name brings a long-established road creed and added value to our overall corporate brand as a recognized and familiar staple in the industry.”

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UHPC developer Kulish Design rebrands while closing key funding round

Sources: Steelike Inc., Springfield, Va.; CP staff

Steelike Inc., developer and supplier of a namesake ultra-high performance concrete (UHPC) and formerly operating as Kulish Design Co. LLC, has announced a $2 million seed investment, led by a Chicago group. The funding will expedite research and development of mixes and production methods, while positioning staff to continue building contractor, engineer, agency and precast producer relationships. 

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NCMA Young Professionals compel new branding, logo, messaging

Sources: National Concrete Masonry Association, Herdon, Va.; CP staff

The just-launched site exhibits an evolved NCMA brand identity, with new logos, colors and core messaging. A rebranding effort announced at the association’s 2019 convention in Orlando was facilitated by the NCMA Young Professionals Group. Born over the course of several YPG meetings and gatherings, it centered on the belief that a new brand identity, coupled with a revamped and user-friendly website, will allow the association to communicate better with all audiences, from concrete masonry producers and sales personnel to architects and designers.

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