Sources: American Highway, a Simplex Company, Fernley, Nev.; CP staff American Highway, a key supplier of wire mesh, dowel or tie bars and related welded assemblies, curing compounds plus other concrete pavement accessories, has closed on peer operator Highway Materials LLC of Becker, Minn. The full-service manufacturer, fabricator and distributor was founded in 2014 by Mark Brinkman and Jake Steinberg,…
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Simplex-USA rebranding fuels road creed
American Highway, a Simplex Co. is the new identity of Simplex-USA, a key player in concrete pavement dowels and dowel baskets. “Our intent on this pivot is to better inform and provide more color definition to this large industry landscape,” says Co-CEO Ron Meskis. “Prior to Simplex’s purchase of Dayton Superior’s paving division in 2019, the trade name of American…
Read MoreAmerican Highway branding lends Simplex-USA road creed
Sources: Simplex-USA, Fernley, Nev.; CP staff
American Highway, a Simplex Co. is the new identity of Simplex-USA, a key player in concrete pavement dowels and dowel baskets. “Our intent on this pivot is to better inform and provide more color definition to this large industry landscape,” says Co-CEO Ron Meskis. “Prior to Simplex’s purchase of Dayton Superior’s paving division in 2019, the trade name of American Highway was predominantly used to supply steel products to the concrete paving industry. As such, the name brings a long-established road creed and added value to our overall corporate brand as a recognized and familiar staple in the industry.”
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