Ranking customers: Use technology to decide who matters most

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by Craig Yeack

Congratulations, 500 customers purchased concrete from you in the last 90 days. Here’s the harsh truth: Only 50 really helped your bottom line. The others, depending on sales volume, work type, and work habits, may have actually cost you money. You owe it to your business to focus on the top 50, help a few more become better customers, and minimize your time with the rest. Here’s how.

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Extract & act: Identify and realize opportunities for improvement

by Craig Yeack

Ready-mix concrete production is not for the fainthearted. We are at the crossroads of design, engineering, material suppliers, traffic, weather, equipment failures and a host of other hard-to-control realities. Frankly it’s amazing we manage as well as we do. But it’s always possible to get better. 

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How to Improve Business? Fix Time First

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Concrete Supply Co. uses mobile technology to streamline operations, enhance customer interaction and strengthen its bottom line

By Victoria K. Sicaras

Delivering a perishable product to jobsites whose schedules can change with the weather, among other things, involves challenges that are often beyond a concrete producer’s control. As a result, the effort to meet performance goals is a continuous balancing act. It requires the flexibility to handle a multitude of curveballs including unforeseen jobsite conditions, customer behavior and equipment issues.

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