World of Concrete 2017 attendees were among the first to see a new Sakrete packaging scheme rolling into dealer and home improvement retail channels throughout the first quarter. New graphics for paper and other packages extend a logo unveiled in 2016 for the brand’s 80th anniversary. Sakrete showed early products bearing the scheme as part of its World of Concrete exhibit at the Las Vegas Convention Center. Along with new packaging, the producer unveiled a concrete mix specially formulated for countertops.
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“Materials once thought to be unconventional for interior applications are now making their way into the home,” says Sakrete and Amerimix National Product Manager Andrew Krawchyk. “As consumers look for ways to blend indoor and outdoor spaces, we’re aiming to help professionals understand these formerly uncommon uses of concrete and how the products can help them provide what customers want.”
Sakrete Concrete Countertop Mix can be manipulated to fit any design aesthetic. Using a form, contractors or artisans can pour the mix on-site to create the exact shape and thickness desired. Mixes can be colored to match interior design and décor, and designed to set and develop strength for form stripping at 24 hours. Like any concrete countertop product, Sakrete recommends proper sealing with food-safe compound after the surface has cured.