RPM consolidates building, construction materials under Euclid umbrella

With an eye to global construction, structural and civil engineering markets, Euclid Chemical parent RPM International has formed Cleveland-based Euclid Group, encompassing the namesake concrete admixture and materials business, plus sister subsidiaries, operating companies or brands Increte Systems, Eucomex, Toxement, Cave, Viapol, Flowcrete, RPM Belgium and Vandex.

Euclid Group
Mark Greaves

Euclid Americas
Moorman Scott

“Euclid Group is a powerful union of some of the world’s most trusted chemical and coatings technology brands,” says newly appointed President Mark Greaves. “The complementary technologies and geographies of the businesses ensure that clients, wherever they are located, have access to its comprehensive product offering. Combining so many leading brands has created a unique business that encapsulates an unrivalled collection of high performance products … and a vast wealth of experience across the globe.”

Greaves takes the Euclid Group helm after 25-plus years at United Kingdom-based Flowcrete Group, where he served most recently as president. Joined by Euclid Americas President Moorman Scott, he outlined the group structure during a World of Concrete 2017 briefing in Las Vegas. The combined portfolio they oversee spans concrete admixtures; chemical fibers; construction products; mining and tunneling products; specialty polymer flooring; grouts and leveling compounds; parking deck coatings; and, decorative concrete materials.

The Euclid Group becomes one of the world’s foremost construction chemicals companies, with 34 manufacturing facilities in 14 countries, a sales presence in 55 countries, and 2,100-plus staff members, notes Greaves. Each operating business sits equally under the Euclid Group umbrella, but will now be able to manufacture and supply additional construction chemical solutions according to local demand and production capabilities. The new structure will enable brands to generate mutual growth by leveraging existing market position, selling channels and brand recognition to promote new products in new places.