A new look for a bedrock brand

Michigan-based Besser Co. is marking several milestones in 2014: 110 years in the concrete products business, 60 years of industry education, and 10 years as an employee-owned company. “To acknowledge the significance and excitement behind these milestones, we introduced a new logo and website. The new look balances a humble reflection of our past while embracing our future,” says Director of Marketing Kari Schellie. “We felt it was an appropriate time to change our look on the outside to reflect the progress we’ve made on the inside.”

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MANUFACTURERS June 2014

Jim McReynolds has joined the Commercial segment of McNeilus Cos. Inc. as vice president of Sales, Marketing and Customer Support Services, based in Dodge Center, Minn.

Jim McReynolds has joined the Commercial segment of McNeilus Cos. Inc. as vice president of Sales, Marketing and Customer Support Services, based in Dodge Center, Minn. As McNeilus increases growth and penetration across all segments, he is charged with providing consistency and applying a customer-first approach to all sales, marketing and related support efforts. He will be responsible for driving customer engagement, product management, and marketing communications in the field and at centralized levels.

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Automacad alliance adds wet cast plant technology to Besser offerings

Source: Besser Co., Alpena, Mich.

Besser CEO Kevin Curtis and Louis Hébert, president and owner of Quebec-based Automacad Inc., have announced a marketing plan centered on Besser’s global sales team representing Automacad wet cast concrete production equipment. Compatibility between the two companies is enhanced by what both note are shared values: delivering customer satisfaction through innovative products and responsive technical support.

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Titan America parlays permeable articulating concrete block pavement

Sources: Titan America LLC, Norfolk, Va.; CP staff

Titan America will introduce the proprietary PaveDrain system to the south Florida market later this month in a 650-sq.-ft. demonstration at Ft. Lauderdale City Hall. A Permeable Articulating Concrete Block Pavement System (P-ACB), PaveDrain is placed either in mat sections, typically 8-feet wide and up to 40-feet long, or as individual units much like conventional paving stones.

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