MIT CSHub hosts big data-informed driver recruitment webinar

Sources: Concrete Advancement Foundation, Alexandria, Va.; CP staff

Massachusetts Institute of Technology Concrete Sustainability Hub researchers will discuss how innovations in technology and plant operations can help ready mixed producers improve driver recruitment, retention and productivity in a September 21, 11 a.m. EST webinar offered free of charge with registration here. In “Transforming the Role of the Concrete Delivery Professional,” Beth Unger and Elizabeth Moore will cover highlights from a groundbreaking national survey of mixer driver challenges, simulation models of concrete operations, and statistical analysis of 30,000-plus ready mixed deliveries, noting especially:

• The importance of driver scheduling, increasing management-to-driver engagement, and reducing the physical challenges of the job;
• Using new digital systems such as gamification to increase driver engagement and productivity, equipment automation, and virtual or augmented reality;
• Analytics suggesting that increases in hiring or onboarding costs tied to implementing new driver retention solutions are far outweighed by a lowering of the tendency for lost sales attributable to driver availability; and, 
• How eliminating 12 minutes of lost time per load could curtail many producers’ driver shortages. 

The webinar will examine the role of gamification in mixer driver productivity and job satisfaction.
Graphic: Rocket Start

Developed by CSHub and MIT Center for Transportation & Logistics staff with Concrete Advancement Foundation support, “Transforming the Role of the Concrete Delivery Professional” will be presented on a Zoom Communications platform.