L.B. Foster stresses infrastructure solutions as core takeaway

Sources: L.B. Foster Co., Pittsburgh; CP staff

L.B. Foster Co. has unveiled a new visual identity following a 12-month consultation with internal and external stakeholders. The objective was to articulate a customer-centric organization that has a clear vision and core purpose, “We innovate to solve global infrastructure challenges,” capturing the breadth of the company’s solutions and market application diversity. In addition to the core purpose, the precast concrete and steel product specialist has pegged five primary areas of influence that add value to customer partnerships across global rail and North American infrastructure market segments: enabling safety, improving information flow, keeping things moving, monitoring conditions, and enhancing environments.

“We have come a long way over the 20 years since our now widely recognized red and black L.B. Foster logo was introduced,” says CEO John Kasel. “Since then, we have continued to grow, acquiring and divesting businesses along the way. We wanted to invigorate how we present ourselves visually, while also refining our core purpose into a clear and simple message. Our new brand identity retains our respected logo type, but with the addition of a new graphic ‘centrifuge’ icon. The centrifuge represents the momentum of our business and is a concept that acknowledges our engineering history. It’s modern, fresh, and inspiring, connecting the business we are today with the aspirations we have for tomorrow.”