Wienerberger secures Ludowici terra cotta brand in Terreal deal

Sources: Wienerberger AG, Vienna; CP staff

The world’s top clay building products operator and parent of Tennessee-based unit masonry giant General Shale has closed on Terreal Group of France. In its largest acquisition ever, Wienberger AG adds Terreal roof repair and renovation product businesses in France, Germany, Italy and Spain, along with a North American satellite whose principal brand, Ludowici, dates to 1888. Ludowici produces terra cotta tile and architectural elements at a New Lexington, Ohio operation located amid premium clay deposits. The Terreal transaction was announced days after General Shale acquired Summitville Tiles, another Ohio operator.  

Ludowici molds barrel, shingle and other clay roofing tile profiles whose colorfast performance and glaze owe to a 24-hour, 2,100°F firing phase.

The Ludowici plant is one of 29 Terreal sites strengthening Wienerberger’s position as a leading provider of roofing, solar power assembly, building envelope and rainwater capture solutions in Europe and North America. In the former market, building stock renovation and refurbishment will mark a major step toward climate neutrality and achieving European Green Deal targets, as old pitched roofs account for roughly 30 percent of energy losses in buildings. Weinberger solar and water management offerings will enable home and building owners to further reduce emissions and conserve resources.

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