ICPI-NCMA members approve new, straightforward identity

Sources: ICPI-NCMA, Herndon, Va.; CP staff

More than 90 percent of ICPI-NCMA members voting for a new organization name checked the simple and explicit choice: Concrete Masonry and Hardscapes Association. With assistance from an agency seasoned in branding, the group will officially unveil a new identity and logo during its annual meeting, February 20-24 in Columbus, Ohio. The event dovetails The Precast Show, in which CMHA will participate alongside lead organizers the National Precast Concrete Association and Precast/Prestressed Concrete Institute. CMHA notes that certain rebranding changes will be evident soon, while others such a new website, plus technical resource and certification credential template updates, are works in progress.