Against a World of Concrete 2014 backdrop last month in Las Vegas, the American Concrete Institute unveiled a new logo and tagline aimed at strengthening its message and perception among target audiences in industry, government, academia and scientific communities. Marking the first major update since 1964, a new ACI logo reflects the group’s 110-year heritage and increasingly global reach with a more modern, vibrant, and professional image. It signifies the next step in the ACI brand evolution and serves as the foundation for consistent design and messaging across all Institute communications. A new tagline, “Always advancing,” highlights commitment to perpetuating concrete knowledge, technology, construction, and quality, as well as collaboration and professional growth.
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