IronPlanet, Cat auction pinpoint synergies in pending merger

IronPlanet, a leading online marketplace for buying and selling used heavy equipment and trucks, and Associated Auction Services LLC, an alliance of Caterpillar Inc. and a group of its dealers operating as Cat Auction Services, anticipate finalizing a merger agreement—announced late last year—during the first quarter. The combined business will afford used heavy construction equipment buyers and sellers a unique auction experience, officials note, backed by unmatched technology and services.

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