Reliance Supply investor acquires Innovative Concrete Technology

Source: Elvisridge Capital LLC, Beachwood, Ohio

Private investor Elvisridge Capital has closed on Innovative Concrete Technology Corp., Florida-based producer of coatings, sealants, and systems that renew, protect, and beautify concrete and hardscapes. Alex and Tish Metrovitch, who founded ICT in 1996, will continue managing day-to-day operations and report to Elvisridge Capital Vice President of Landscape Products Jack Miller. 

“ICT is our second acquisition in the decorative concrete and hardscape industry,” says Elvisridge Managing Director Michael Southard, whose firm entered the business in a 2020 deal for Reliance Supply Co., owner of the SurfaceLogix brand. “The products are available through leading pool and landscape distributors and paint store and swimming pool supply retailers. Our plan forward is to expand ICT’s geographic footprint and add complementary products.”