New digital tools steer LafargeHolcim customer experience

Recognizing that digitization and adoption of new technology are critical to helping customers take advantage of growth projected for the U.S. construction business in the coming years, LafargeHolcim is transforming its customer experience with the launch of ConcreteDirect, DirectAccess and Each of the digital solutions are part of an ongoing strategy to improve engagement, streamline interactions, optimize projects, and bring added convenience and ease to customers:

Customers can now register for 24/7 access to the new account management platform.
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Programmers have loaded ConcreteDirect to afford users maps and order details, active or pending order status, and messages.
  • ConcreteDirect. Makes ready mixed concrete ordering and load tracking simple. A free app for smartphones running iOS and Android, ConcreteDirect is a project coordination tool that helps customers save time, increase transparency with orders and deliveries, and boost crew utilization. Contractors can place, change and confirm orders, as well as track delivery progress. ConcreteDirect can be downloaded on a smartphone by searching for the app on Google Play or Apple Store.
  • DirectAccess. Provides customers access to their accounts 24/7, enabling them to manage all aspects of the billing process, including checking account balances and making payments online.
  • MaterialsThatPerform. Website provides a comprehensive, centralized resource for product information, thought leadership, key projects and easy access to all U.S. ready mixed concrete, aggregate and cement locations under LafargeHolcim.

“It’s essential that innovation and adoption of new technology are at the forefront of how we do business, to continue to progress and grow as an industry,” says Jamie Gentoso, CEO of US Cement operations. “At LafargeHolcim, we challenge ourselves to think of new ways to drive efficiency, time savings and ease of communication to make it as easy as possible for our customers.”