World of Concrete organizer Informa Markets has received Nevada Department of Business and Industry approval to move forward with its 2021 in-person edition, rescheduled from an original January target to June 8-10 at the Las Vegas Convention Center (LVCC). An additional, imminent Department measure will position World of Concrete 2021 to be not only the city’s, as well as the United States’, first large-scale trade show in 15 months.
Following Nevada Governor Steve Sisolak’s recent address on a Las Vegas reopening plan, Informa Markets worked with LVCC officials to submit a thorough health and safety plan to the Department of Business and Industry. The proposal outlined specific operational protocols and communication strategies, largely based on the framework of Informa AllSecure—a set of rigorous health, hygiene and safety measures prioritizes guest safety at trade events, and mandates face masks and temperature checks for all participants.
“We are thrilled to return to the show floor and confident in our ability to execute a safe event under Informa AllSecure, with strong commercial outcomes for our customers,” says World of Concrete Group Director Jackie James. “The Nevada Department of Business and Industry has taken a dutiful and cautious approach to re-opening, and we are honored to be one of the first large-scale events to set the industry standard for safe and successful economic recovery. Our experienced team is excited to lead this charge.”
Eyeing meaningful opportunities to connect and engage communities in 2021, she adds, Informa Markets is taking a concertedly customer-focused approach to its return to live events. For the June LVCC gathering, the firm enlisted a third party to survey past World of Concrete attendees to ensure the decision to hold an in-person event is a community-driven one. Of those who responded, 80 percent were likely to attend in June and 97 percent viewed the decision as favorable to the industry.
“Not only are these platforms vital for the markets they serve, but the economic impact of holding World of Concrete is tremendous for Las Vegas,” observes Informa Markets Vice President of Operations Kevin Thornton. “Conventions bring an estimated $11 billion annually to Las Vegas, and those like World of Concrete create thousands of jobs supporting local hotels, restaurants, retailers, and entertainment, among others.”
Attendee Registration for World of Concrete opened in late March, followed by Exhibitor Registration in April. — Informa Markets, Irving, Texas, www.worldofconcrete.com