Sources: Cemex S.A.B. de C.V., Monterrey, Mexico; CP staff
A digital platform programmed to simplify transactions with Cemex cement, aggregate and concrete operations has been adopted by upward of 25 percent of customers in the U.S., Mexico, Colombia, Germany and the United Kingdom.
“Cemex Go is setting a new standard for delivering a superior customer experience in the building materials industry. We are very proud to have reached the milestone of more than 10,000 satisfied customers using [the platform] only seven months after its launch,” says Cemex CEO Fernando González. “We will continue leading the digital transformation in our industry by applying the latest technologies for the benefit of all our customers worldwide.”
“Cemex Go is absolutely a complete solution and makes life much easier for project teams and accounts people,” affirms Mike Sprecher of Nibbi Concrete, a Cemex USA customer based in San Francisco.
“As a customer, it is very important to keep the kind of interaction that Cemex Go offers in terms of efficiency and speed on the spot,” adds Marcela Guajardo of Blokasa, a user in Mexico.
Cemex Go users can interact with the producer anytime and anywhere via multiple devices. It premiered in late 2017 with the promise of enabling customers to get more done in less time and reduce their administrative burden. Based on customer feedback, the producer is improving Cemex Go by adding capabilities that offer a more personalized experience through better usability and analytics.