ACI rebuilds concrete.org with an eye to functionality, graphics, mobile devices

The new www.concrete.org was developed by website information architecture experts at The Understanding Group of Ann Arbor, Mich. Web page design and brand identity were upgraded in conjunction with Q Ltd., also of Ann Arbor.

American Concrete Institute has completely overhauled and redesigned its website, www.concrete.org. Based on feedback from members and customers, the site features more intuitive navigation than its predecessor, new tools and “Topics in Concrete” sections, plus capability to translate content through a built-in translator. The site will maintain existing committee functionality with an easier-to use interface, and automatically reformat to display on mobile, tablet, and desktop devices.

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