Taking checkoff to the future

March 21, 2012 CP Staff

David Robison is 2012 National Ready Mixed Concrete Association Chairman

NCMA’s promotion-wise Check-Off program climbs Capitol Hill

November 15, 2011 Concrete News

Sources: CP staff; National Concrete Masonry Association, Herndon, Va.

By Don Marsh

Reps. John Shimkus (R-IL-19) and Tammy Baldwin (D-WI-2) have introduced a bill enabling creation of a Concrete Masonry Board to oversee a generic promotion, research and information awareness program on behalf of U.S. block producers and importers. Operating with up to 25 members under Secretary of Commerce authority, the board could support the program—modeled after other industries’ “check-off” initiatives—by assessing producers or importers 1 to 5 cents/concrete masonry unit sold in the United States.

NCMA site details industry-wide, promotion-funding checkoff program

February 10, 2011 Concrete News

Source: National Concrete Masonry Association, Herndon, Va.

The launch of http://cmucheckoff.com/ continues concrete masonry interests’ gauging of a promotion-geared check-off program enlisting producers across the industry. The website provides an overview of the industry and its role in building sustainable communities, while also providing information on check-off programs NCMA is considering to propose to members and nonmembers.