Source: Portland Cement Association, Washington, D.C.
PCA is raising awareness of the sustainability, resiliency and durability of concrete through bold, compelling stories of how the construction material makes the world a better place. The Shaped by Concrete campaign will focus on key themes often overlooked and underrepresented in conversations and media coverage of cement and concrete, including their ability to meet sustainable development goals, decrease costs from natural disasters, and assist with key societal challenges, such as our nation’s housing crisis.
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