How one producer uses a rewards-based app to tie driver behavior to the bottom line. An employee gives a company around 36,000 heartbeats per workday—heartbeats they will never get back. It’s our job, and our responsibility, to make those heartbeats count for all involved. Simple alignment is one of the best things we can do to make this happen. “The…
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Building a Better Driver
A new app motivates drivers with performance-based incentives by Craig Yeack
Read MoreCarolina Sunrock vet launches driver-incentivizing Rocket Start app
Sources: Rocket Start, Raleigh, N.C.; CP staff Manny Tejano, a fleet manager with North Carolina ready mixed and aggregate independent Carolina Sunrock, has developed a mobile device app through which mixer truck drivers can track their yard and field performance against peers, garner rewards for a job well done, and compete for top positions on a leaderboard.
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