The Ready Mixed Concrete Association of Ontario has officially re-branded as Concrete Ontario. Members acknowledged the group’s growth and evolution over 56 years and felt it was time for a change, noting how the new identity satisfies all of the expectations the original mark stands for while simultaneously moving the organization forward. Providing easy recall and recognition of the association, the new brand maintains a visual connection to how it was seen before.Read More
A new Kentucky Ready Mixed Concrete Association tagline, used thus far on more than 5,000 bumper stickers and tee shirts, focuses on longevity. “CONCRETE LASTS A LIFETIME” anchors a promotional/educational effort for branding concrete as a resilient and durable product. The association and producer members have distributed shirts among University of Kentucky, University of Louisville and Middle Tennessee State University, Murfreesboro, students, while securing sticker spots on cars and trucks, and in offices and bars.