New Command Alkon branding conveys ‘amazing’ message

Sources: Command Alkon, Birmingham, Ala.; CP staff

A reimagined brand, story and logo establish a new identity for Command Alkon and include a mantra, “Together We Build Amazing,” capturing the essence of “the why” for people across heavy building materials production. The move celebrates what management notes is “the commitment from contractors, concrete producers, raw material suppliers and haulers to drive digital transformation—marking a meaningful moment for the industry, the company, and the people who collectively build our world.”

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