NCMA’s promotion-wise Check-Off program climbs Capitol Hill

Sources: CP staff; National Concrete Masonry Association, Herndon, Va.
 
By Don Marsh

Reps. John Shimkus (R-IL-19) and Tammy Baldwin (D-WI-2) have introduced a bill enabling creation of a Concrete Masonry Board to oversee a generic promotion, research and information awareness program on behalf of U.S. block producers and importers. Operating with up to 25 members under Secretary of Commerce authority, the board could support the program—modeled after other industries’ “check-off” initiatives—by assessing producers or importers 1 to 5 cents/concrete masonry unit sold in the United States.

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