NCMA’s promotion-wise Check-Off program climbs Capitol Hill

Sources: CP staff; National Concrete Masonry Association, Herndon, Va.

By Don Marsh

Reps. John Shimkus (R-IL-19) and Tammy Baldwin (D-WI-2) have introduced a bill enabling creation of a Concrete Masonry Board to oversee a generic promotion, research and information awareness program on behalf of U.S. block producers and importers. Operating with up to 25 members under Secretary of Commerce authority, the board could support the program—modeled after other industries’ “check-off” initiatives—by assessing producers or importers 1 to 5 cents/concrete masonry unit sold in the United States.

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NCMA site details industry-wide, promotion-funding checkoff program

Source: National Concrete Masonry Association, Herndon, Va.

The launch of continues concrete masonry interests’ gauging of a promotion-geared check-off program enlisting producers across the industry. The website provides an overview of the industry and its role in building sustainable communities, while also providing information on check-off programs NCMA is considering to propose to members and nonmembers.

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