Commission report offers businesses guidance on limits of big data use

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The Federal Trade Commission has outlined a number of questions for businesses to consider in their use of big data analytics. “Big data’s role is growing in nearly every area of business, affecting millions of consumers in concrete ways,” says Chairwoman Edith Ramirez. “The potential benefits to consumers are significant, but businesses must ensure that their big data use does not lead to harmful exclusion or discrimination.”

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