Oldcastle Architectural harmonizes block, stone, bagged product branding

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The top gun in concrete block and stone veneer has unveiled a brand to make its vast portfolio of innovative masonry products and services easier to identify, select and order. Echelon Masonry will build on Oldcastle Architectural’s track record of continuous innovation in conventional or premium architectural block; unit color variety; lightweight or full depth veneer stone; high performance wall systems; and, products with advanced environmental or acoustical performance.

 
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Oldcastle Architectural brings block, stone, bagged brands under Echelon umbrella

Sources: Oldcastle Architectural, Atlanta; CP staff

The leading player in concrete block and stone veneer has unveiled a brand to make its vast portfolio of masonry products and services easier to identify, select and order. Echelon Masonry will build on Oldcastle Architectural’s track record of continuous innovation in conventional or premium architectural block; unit color variety; lightweight or full depth veneer stone; high performance wall systems; and, products with advanced environmental or acoustical performance.

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