Command Alkon tracks ‘Domino’s’ effect on customer expectations

Sources: CP staff; Command Alkon, Birmingham, Ala.

In a sign of rapidly changing times for information technology and heavy building materials, Command Alkon departed from past annual customer conference agendas at ELEVATE 2017. Attendees of the early-November gathering were compelled to grasp the a) parallels between their business-to-business operations and two business-to-consumer service and product brands; and, b) role of analytics and Big Data in anticipating construction market conditions driving profitability and growth.

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