Quality control trumps tradition in Amerimix “Ditch the Sand Pile” campaign

An educational effort by Amerimix, the bagged product brand in Oldcastle Architectural’s Echelon Masonry portfolio, encourages block and brick building professionals to “Ditch the Sand Pile” and embrace pre-blended mortar, which can be mixed 50 percent faster and provide economic and time advantages on the jobsite compared to field mixing. The latter method requires cement and lime to be mixed with sand (usually in a pile), while eyeballing the right material combination, avoiding clumps or having the fine aggregate compromised by weather or environmental factors.

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