‘Ambition’ and ‘Rising’ frame Holcim North America business branding

Sources: Holcim Ltd., Zug, Switzerland; CP staff

Upon a spin-off scheduled to be consummated by mid-year, Holcim Ltd. plans to name its North American business Amrize, with shares trading on the New York Stock Exchange under the symbol AMRZ. As an independent public company, Amrize will be North America’s leading building solutions source from foundation to rooftop. Its portfolio will span Holcim US, Lafarge Canada and Holcim Building Envelope cementitious materials, aggregate, ready mixed and manufactured concrete, asphalt and roofing product operations. In the interim, they remain in the Holcim Ltd. reporting structure.

Amrize originates from two concepts: “ambition” and “rising”. “Am” represents the future company’s commitment to high-performance and innovation to meet its customers’ greatest ambitions. “Rize” symbolizes a drive to lead construction forward across North America to shape the essential buildings and infrastructure that advance how people live.

“Introducing the Amrize name marks an important step as we prepare Holcim’s North American business to become an independent public company,” says Holcim Chairman Jan Jenisch, who plans to transition from his post to Amrize chairman and chief executive officer. “This is an exciting time for construction in North America, with the ongoing modernization of infrastructure, the reshoring of manufacturing, and the opportunity to bridge the housing gap with the most advanced building solutions. We aim to be the partner of choice for our North American customers and unlock value for all our stakeholders.”