South Carolina-based SEFA Group, the fly ash processing technology and marketing subsidiary of Heidelberg Materials North America, will operate with parent company branding effective this year. While the SEFA name continues to be associated with coal combustion residual beneficiation intellectual property, administrative, distribution and processing operations throughout Southeast and Mid-Atlantic markets will bear the Heidelberg Materials banner.
“Two years ago, we unified many legacy brands under the Heidelberg Materials name to better reflect our expertise in heavy building materials while also conveying our commitment to becoming the industry leader in sustainability and digital solutions,” says Heidelberg Materials North America CEO Chris Ward. “The rebranding of our SEFA business further reinforces this commitment and aligns perfectly with our vision to build a more sustainable, circular, and resilient future.”
SEFA holds the premier coal ash processing technology and has more than 25 years’ experience designing and operating beneficiation facilities. At multiple sites owned or operated under contract, company teams convert coal combustion residuals excavated from adjacent power generating station ponds or impoundments to concrete-grade fly ash.