Sources: Westlake Corp., Houston; CP
Strategic investments from Westlake Royal Building Products’ Roofing Systems business are netting significant capital upgrades of Newpoint Concrete Roof Tile sites in Florida. The Lake Wales facility has undergone high-level enhancements to streamline operations, while improving product and packaging process quality and efficiencies. Optimization efforts at a sister site in Okeechobee have focused on growing capacity and output.
“This initiative demonstrates our continued commitment to serving the concrete roof tile marketplace in Florida,” says Westlake Royal Building Products Vice President of Sales Eric Miller. “With weather resistance and energy bills top-of-mind for homeowners, there is growing demand for Newpoint Concrete Roof Tile. We are now well positioned to deliver product with an overall enhanced customer experience.”
Plant optimization especially augments the flat shaped Saxony 900 profile, recognized for its efficiency in foam-adhesive application and coverage with fewer pieces per square foot, he adds. Customer experience improvements are centered on the Newpoint e-commerce platform, plus key delivery and roof-load services expanding tile series’ reach to previously inaccessible Sunshine State areas.
“Westlake Royal is a business unit of a Fortune 500 company. However, these enhancements paired with our extensive locally based talent, which is highly attuned to the region’s specific roofing needs, showcase our personalized approach to serving Florida customers,” Miller affirms.
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