ACM Chemistries, a key player in integral admixtures and inline surface treatments for manufactured concrete products, has introduced Optimized Paver Technology (OPT), a program assisting hardscape contractors in upselling homeowners on higher value products for their outdoor projects. By guiding them in marketing factory-treated pavers, ACM enables contractors to prioritize more profitable, high-value installations that will improve their reputations for longer-lasting, lower-maintenance, more aesthetically pleasing work.
The OPT marketing initiative provides a robust suite of resources at www.optimizedpavers.com, including photography, videos, social media materials, and homeowner handouts. The assets are designed to educate both contractors and their clients on the benefits of premium factory-treated pavers. Topping OPT advantages for homeowners:
- Richer, longer-lasting colors throughout the lifespan of the paver;
- Resistance to stains or damage caused by food, leaf debris, pool chemicals, and fertilizers;
- Enhanced durability against weathering in both hot and cold climates; and,
- Reduced risk of unsightly efflorescence.
Such benefits and performance features are inherent from the moment the pavers are molded. Because the OPT treatment is applied during production, it is chemically integrated into the paver and requires no further sealing at the time of installation or beyond. Hardscape contractors are positioned to offer their customers greater value, resulting in higher margin projects and an increase in referrals from loyal clients. This shift not only boosts high-value installations, ACM contends, but also maximizes profitability through warm leads and client recommendations.
“Many well-known concrete producers manufacture pavers featuring Optimized Paver Technology. These premium products have been proven to increase homeowner satisfaction with the look and performance of their hardscaping,” says ACM Vice President of Sales & Marketing Dean Jurik. “Our goal with the OPT initiative is to help raise awareness of these products among contractors and direct them to our manufacturing partners so homeowners, contractors, and producers alike benefits from broader use of optimized pavers.” — ACM Chemistries Inc., Norcross, Ga., 770/417-3490; www.optimizedpavers.com, www.acmchem.com