Heavy-duty truck OEM Navistar Inc. will now operate as International Motors LLC, maintaining Lisle, Ill. headquarters while expanding a North American market stake for parent company Traton SE, Munich. International Motors will focus on more than engineering and delivering truck and bus products, management notes. While vehicles remain the core of every customer interaction, a full International Motors solutions portfolio will also include parts, maintenance, financing, connectivity, and charging services. Current OnCommand Connection and International 360 tools will unite under a new digital customer interface, My International, programmed to align all customer solutions and data, including service contracts, financing, and fleet management in one place. The rebranding also marks the company’s revival of captive financial services, which will now go to market as International Financial.
The new brand embodies what International Motors Chief Strategy and Transformation Officer Tobias Glitterstam characterizes as “Determination, partnership, and collaboration in meeting every challenge with a solution. Our new name and look complement strategic changes we are making to offer enhanced customer experiences.”
“The return to International is an acknowledgement of our rich heritage as much as it is an investment in our promising future,” adds CEO Mathias Carlbaum. “The simplified brand structure, distinct visual identity, and clear strategy to more effectively engage with customers ensure we can lay claim to another 200 years of success and signals a new phase of our company’s positioning.”
