Sources: International Motors LLC, Lisle, Ill.; CP staff
Navistar Inc. will rebrand and operate as International Motors LLC, effective October. The new brand embodies what Chief Strategy and Transformation Officer Tobias Glitterstam characterizes as “Determination, partnership, and collaboration in meeting every challenge with a solution. Our new name and look complement strategic changes we are making to offer enhanced customer experiences.”
“The return to International is an acknowledgement of our rich heritage as much as it is an investment in our promising future,” adds CEO Mathias Carlbaum. “The simplified brand structure, distinct visual identity, and clear strategy to more effectively engage with customers ensure we can lay claim to another 200 years of success and signals a new phase of our company’s positioning.”
International Motors will focus on more than engineering and delivering truck and bus products, he adds. While they remain the core of every customer interaction, a full International Motors solutions portfolio will also include parts, maintenance, financing, connectivity, and charging services. Current OnCommand Connection and International 360 tools will unite under a new digital customer interface, My International, programmed to align all customer solutions and data, including service contracts, financing, and fleet management in one place. The Navistar brand sunset is part of a broader transformation the manufacturer commenced in 2021. Achievements thus far include the International S13 Integrated Powertrain launch; a new suite of comprehensive ownership solutions for battery-electric vehicles; and, revival of captive financial services, which will now go to market as International Financial.
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