GCP, Chryso parent measures sustainable construction uptake

A survey aimed at better understanding stakeholder perceptions and levers to accelerate adoption of sustainable construction finds that implementation of related practices will only be effective if it matches local realities. Advocates of such practices must likewise work to ensure stakeholders are better informed, better trained, and committed.

Saint-Gobain Group, Paris-based parent company of Chryso and GCP Applied Technologies, prepared the Sustainable Construction Barometer from a quantitative survey of industry professionals, students, elected representatives, and association members in 22 countries. Sample size and scope help identify actions to advance sustainable construction as a strategic response to resource constraints and rapid, demographic pressure-driven urbanization.

Understanding of sustainable construction often seems limited to environmental issues, Barometer researchers note. Definition of the practice is still largely associated with “green construction,” directly linked to buildings’ energy efficiency and projects’ carbon neutrality attainment, according to 42 percent and 33 percent of survey respondents, respectively. Overall, worldwide awareness of sustainable construction is high: 87 percent of those surveyed said they were familiar with the premise, up five points from last year’s inaugural survey, while 68 percent of respondents this year claim to be sufficiently informed, but educational efforts are still needed—particularly among elected representatives.

Architects and engineers lead the list of players most often cited for advancing sustainable construction. Building design professionals are credited with 29 percent of first-intention response, followed by elected representatives (21 percent) and public institutions (20 percent). Construction professionals feel strongly committed to sustainable practices: 85 percent of survey respondents note that they carry out all or part of their business accordingly, and 92 percent expect to do so within the next five years.

Barometer researchers find sustainable construction in the United States is foremost a question of recycling materials and energy efficiency. Domestically, 85 percent of survey respondents are familiar with the concept of sustainable construction, which continues to be defined as how buildings are constructed with which materials. U.S. respondents most closely associate sustainable construction with recycling materials, while 83 percent cite building energy efficiency.

“The Sustainable Construction Barometer is intended to be a decision making tool for all stakeholders in the sector, so that we can gain a better understanding of local issues and move from reflection to concrete action, in order to build a sustainable future for generations to come,” says Saint-Gobain CEO Benoit Bazin.

“With 96 percent of U.S. respondents believing the implementation of more sustainable construction is a high priority, we must all work together to continue moving the industry forward, and the data presented in the Barometer will help,” adds Saint-Gobain North America CEO Mark Rayfield.