Sources: Concrete Masonry & Hardscapes Association, Herndon, Va.; CP staff
After a late-2022 release of new name and branding vote totals, members of the former Interlocking Concrete Pavement Institute and National Concrete Masonry Association officially shed the interim identity of their unified organization, ICPI-NCMA, during a 2023 convention business luncheon in Columbus, Ohio.
Their new Concrete Masonry & Hardscapes Association ranks among the best funded organizations representing cement-based product interests. Its namesake nods to the rich heritage and expertise of each predecessor, whose origins date back more than 100 years. “Where we’ve been absolutely informs where we’re going,” says CMHA President and CEO Robert Thomas. “Already having a solid foundation in place allows our next chapter to be written from a position of strength. Bringing together the best of both worlds, our members are really going to benefit from the synergy.”
Since the July 2022 ICPI and NCMA unification, a task group has navigated an intensive rebranding process with direct outreach to stakeholders and assistance from a Minnesota agency, Clutch. “We took every imaginable measure to invite members to share their perspective through surveys, interviews and a series of hands-on workshops,” notes CMHA Chair Matt Lynch (Oldcastle APG Northeast). The collaborative approach culminated in the recommendation of “CMHA” by the Board of Directors, he adds, followed by members’ resolute approval in December voting.
As 2023 unfolds, CMHA will look to enhance its platforms across the board, including the launch of a new website and association or customer relationship management system programmed to ensure best-in-class user experiences.