Holcim probes electric vehicle-charging potential of magnetizable slabs

Magnetizable concrete can potentially transfer power to moving electric vehicles.

Holcim AG is partnering with Magment GmbH to improve the German startup’s magnetizable concrete technology for road surfaces enabling electric vehicles to recharge wirelessly while in motion. Holcim and Magment Research & Development teams have formulated a unique concrete with high magnetic permeability, testing the technology at Purdue University in Indiana. The breakthrough “inductive charging” solution could reduce the need for EV charging stations while saving drivers’ time. Other magnetizable concrete applications under development include electrified industrial floors to recharge operating robots and forklifts.

“We are innovating to put concrete at the center of our world’s transition to net-zero,” says Holcim Global Innovation Center Head Edelio Bermejo. “Partnering with start-ups all over the world, we are constantly pushing the boundaries to lead the way in sustainability.”

“By developing superior grades of magnetizable concrete, we will be a key enabler for the sustainable, electric transportation of the future,” adds Magment Co-Founder and CEO Mauricio Esguera.


Less than a year after establishing a firm foothold in the North American nonresidential roofing market with the Firestone Building Products acquisition, Holcim AG has announced an early-2022 bolt on deal for Oregon-based Malarkey Roofing Products. With projected sales this year of $600 million, Malarkey Roofing is fully complementary to Firestone Building Products’ leadership in the commercial segment, positioning Holcim as a full roofing provider. Holcim management credits strong brand recognition to Malarkey Roofing’s leadership in innovation and sustainability with a highly circular business model.

“We are off to a strong start to our ‘Strategy 2025 – Accelerating Green Growth’ with Malarkey Roofing Products expanding our Solutions & Products business to become a global leader in roofing systems,” says Holcim CEO Jan Jenisch. “Our companies are highly complementary with many upsides. I am impressed by the Malarkey brand, the innovative technology, the great network of production facilities and, most importantly, purpose driven employees who are vital for the company’s sustainable growth and national expansion plan.”

“For decades, we’ve sought a company that agrees with our vision, aligns with our values, and can help us accelerate our growth strategy,” adds President George Malarkey. “Holcim has a strong focus on driving the circular economy and leading the transition towards sustainable construction. Employees, customers, partners, contractors, and friends, who continue to support our company and mission [have] witnessed first-hand the market’s rapid acceptance of our unique value proposition. With Holcim’s resources, we can extend it to even more consumers.”