New owner Westlake formalizes Boral Building Products rebranding

Sources: Westlake Chemical Corp., Houston; CP staff

Two years of strategic geographic and category acquisitions across North American residential and commercial building markets—capped by a $2.15 billion deal in October 2021 for the Boral Building Products business—has culminated in the Westlake Royal Building Products launch. The new brand spans precast Cultured Stone, Eldorado Stone and StoneCraft veneer series for exterior and interior conditions; Boral concrete and clay tile roofing; windows, siding and trim; plus, DaVinci Roofscapes.

“Westlake Royal Building Products represents our depth of experience and ongoing commitment to quality, innovation and customer relationships,” says Vice President of Marketing Steve Booz. “We go to market with a broader, more diverse range of products, services, and solutions that meet the needs of architects, builders and homeowners throughout North America.”

The brand’s debut times with the International Roofing Expo, February 1-3 in New Orleans, and International Builders’ Show, February 8-10 in Orlando. Booths at both will feature the new branding, name and logo.  —

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