Landscaping market report: Modest, sustained growth ahead

Source: Freedonia Group, Cleveland

A new analysis from building and construction market researcher Freedonia forecasts demand for landscaping products in residential applications will grow 2.3 percent per year through 2025, to $7.2 billion. Major trends underpinning stronger sales have seen increased intensity as a result of the Covid-19 pandemic, including: greater investment in outdoor living areas, which can offer a comfortable and safe alternative to crowded public spaces and indoor gatherings; higher participation in gardening; and, increased near-term spending on home improvements, particularly on higher value professional-grade projects.

While some outdoor living trends will continue to gain popularity, Freedonia researchers find, others will moderate post-pandemic. For instance, professionally installed products are expected to outpace those installed by consumers through 2025 as more owners resume activities outside the house and the “do-it-for-me” (DIFM) movement regains momentum. Through 2025, hardscaping and outdoor lighting are two areas that will see above average growth as DIFM work volume rebounds. The pandemic led many homeowners to delay large, costly, or complicated projects; as it wore on, and consumers became more comfortable with having workers at their homes, contractors or installers were overwhelmed with orders, lengthening project lead times. 

Freedonia’s Residential Landscaping Products report embodies 2010, 2015 and 2020 data, and projects market demand through 2025 and 2030 by product, category and end user. Consumer survey data and analysis of leading industry participants including market share is also provided. The report covers concrete, clay, porcelain, natural stone and glass hardscaping products; composite, plastic or wood elements; plus outdoor structures such as gazebos; hobby greenhouses; gazebos and pavilions; arches, arbors, trellises, and pergolas; water features, lawn ornaments; bridges and other structures.; and, landscape lighting (solar-powered and low- or line-voltage).  —  Freedonia Group, 440/842-2400;