Young Professionals drive new NCMA branding, logo, messaging

A new National Concrete Masonry Association brand identity includes logos, colors and core messaging, highlighted with a website launched late last month. The effort was facilitated by the NCMA Young Professionals Group, representing some of the industry’s brightest and most promising up-and-coming business leaders.

The site embodies content reflecting NCMA’s role as the national trade association for producers of conventional building and articulating concrete block, manufactured stone veneer, and segmental retaining walls.

Born over the course of several YPG meetings and gatherings, it centered on the belief that a new brand identity, coupled with a revamped and user-friendly website, will allow the association to communicate better with all audiences, from concrete masonry producers and sales personnel to architects and designers.

A bold new logo, composed of the ‘NCMA’ acronym in a vibrant orange tone, directly identifies the association as the color invokes construction. An “Equipping Better Building” tagline speaks to concrete masonry assemblies’ broad, positive impact on buildings, structures and their users. “Equipping” communicates (a) providing better building with member products, and (b) preparing industry professionals for better building with the technical resources, education, and advocacy work NCMA provides.

The messaging likewise carries through to the overall energy behind the new website. Carefully devised over the previous year by an experienced team of writers, designers and developers, its sleek, modern look is visually striking thanks to a colorful yet minimal aesthetic. This streamlined appearance wields purpose as well, as its functionality is a vast improvement over the prior version, NCMA officials contend. With simple layouts and straightforward mapping, the site provides an intuitive user experience through a smart, powerful backend, including optimized, quick search bars and more navigable library of technical resources. The new also harbors a hub for recent news and updates regarding member companies and the industry as a whole, as well as the broader economy, and lends itself to a seamless experience on desktop and mobile devices.

“We believe the new branding will not only add value for the Association and our members, but for the greater industry as a whole,” says NCMA President Robert Thomas. “It’s simple and conveys precisely what our members have been a part of for more than a century—better, stronger, more beautiful building.”