CRH names Americas Products’ Haas as Building Products charter chief

Effective January 2019, Oldcastle Inc. parent CRH Plc will consolidate its Americas Products franchises—Oldcastle Architectural, BuildingEnvelope, Precast—plus Europe Lightside and Distribution businesses in a new global Building Products division. Americas Products President Keith Haas will lead the business, operating alongside Americas and Europe Materials divisions. Europe Lightside and Distribution President David Dillon will shift to Global Strategy & Business Development, maintaining his title and reporting to CRH CEO Albert Manifold.

Keith Haas

Haas joined Oldcastle in 1995 as assistant vice president of Business Development, proceeding to management positions in the Distribution business (divested January 2018) then Oldcastle Architectural, rising to chief executive officer in 2008. He served in that capacity with Oldcastle Building Products for five years prior to his appointment as president of CRH Americas Products, which has 17,000-plus employees and 350 locations in the U.S. and Canada. Haas holds bachelor’s in mechanical engineering and master of business administration degrees from Georgia Tech and Georgia State University, respectively.

The two additional reporting units with the Building Products formation will more than double his present scope of operations. In 2017, the Americas Products business logged sales of $5 billion, while Europe Distribution (building material sales and distribution, trades and consumers) and Lightside (concrete hardscapes, architectural products, construction accessories, shutters & awnings, network access, perimeter protection) businesses reported respective volumes of $1.68 billion and $4.83 billion. Concurrent with Building Products, CRH is conducting a strategic review of Europe Distribution, which in 2017 accounted for 16 percent of group sales and 10 percent of operating profit. Based on last year’s financials, CRH will encompass:

  • Building Products, $11.5 billion

  • Americas Materials, $9.3 billion

  • Europe Materials, $ 8 billion

The figures are pending any Europe Distribution move and CRH’s soon to close $3.5 billion deal for Ash Grove Cement, which stands to boost Americas Materials sales by 20-plus percent.


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