Caterpillar forges new value parts brand for legacy engines, machines

Caterpillar Inc. is launching a new tier of repair and replacement parts to support small- and medium-sized equipment under its Construction Industries umbrella, along with pre-EPA 2010 on/off-highway truck engines. Yellowmark products will offer an alternative for customers looking for reliable, value-priced parts from Cat dealers.

The Yellowmark launch follows a new corporate strategy Caterpillar presented to its global dealer network late last year, accompanied by a new purpose statement: “Our solutions help customers build a better world.”

“Whether online, through our new services or products, we are working with dealers to deliver a step change in our aftermarket offering,” says Caterpillar Chief Marketing Officer Nigel Lewis. Building Construction Products (BCP) and Global Construction & Infrastructure (GCI) equipment customers indicated a need for more repair and replacement part options as they seek the right balance between convenience and reliability at a lower cost, especially for older equipment, he adds, noting, “Yellowmark repair and replacement parts build on the current range of Caterpillar new and remanufactured solutions to provide more options to customers as they work to optimize the owning and operating costs of their fleets.”

Yellowmark parts will encompass and expand on the Cat Classic Parts line. New offerings will be added over time to the Classic line to ensure a full range of parts for BCP and GCI equipment. Initial repair and replacement part offerings will be introduced throughout 2018; future Yellowmark introductions will also include maintenance and wear parts.

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