Cemex prepares launch of fully digital account management platform

Sources: Cemex S.A.B. de C.V., Monterrey, Mexico; CP staff

This month will see Cemex ready mixed, cement and aggregate operations in the U.S. and Mexico kick off a year-long, global deployment of Cemex Go, billed as a fully digital suite of services to help reduce customers’ administrative burden and free up time to focus on strategic business matters. Customers registering for the application will be able to work with the producer anytime and anywhere using multiple devices; review transaction histories; track shipments real-time via GPS; receive instant order status notifications; adjust orders; and, have full visibility and transparency of information they need to better manage their businesses.

Cemex CEO Fernando Gonzalez calls the technology “a testament to our customer-centric mindset and relentless focus on continuous innovation and improvement. Cemex Go creates an experience superior to anything that has been provided in the past and is the only platform of its kind currently offered in our industry. [It] moves us closer to customers by being faster, more transparent, and more efficient, which will enable greater productivity and open up new growth opportunities. Cemex Go places the power to succeed in today’s fast-paced and dynamic market in the hands of our customers.”

A bold step to advance the building materials industry to the interconnected business age, he adds, the platform will evolve in tandem with Cemex Ventures. That entity was formed earlier this year with an eye to engaging start-ups, entrepreneurs, universities and other stakeholders expected to shape tomorrow’s construction ecosystem.


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