Sources: Ready Mixed Concrete Research & Education Foundation; CP staff
With an eye to helping ready mixed producers introduce prospective truck drivers to the industry and their own companies, the RMC Foundation has released nine-minute and two-minute recruitment videos plus 30- and 60-second radio spots. The videos can also serve as interview and onboarding resources to give candidates and new-hires an in-depth look at “A Day in the Life” of a professional mixer truck driver.
“At a time when concrete producers are at their busiest while also competing with other industries for new drivers, it is essential that our industry has access to easily-implemented resources that will increase outreach and draw new potential professionals to the industry and these new resources meet that need,” says Foundation Chairman Matt Wood of Ash Grove Cement Co. “These resources help to highlight the positives of becoming a professional mixer driver, such as being home-based and helping to build their community, benefits which will also help bring new blood to the concrete industry.”
“The development and release of these new driver recruitment resources is very timely when the need for additional drivers is at its peak,” adds Foundation Executive Director Julie Garbini.
Video and audio clip files are very large in size, but available for download here; they can also be viewed from the Foundation’s YouTube page. The files will be added to a special edition USB key containing most of the Foundation’s deliverables to-date. Additional information about the driver recruitment series and other RMC Research & Education Foundation-funded projects can be found at www.rmc-foundation.org.