Franchisor eyes expanded footprint for rebranded All American Decorative Concrete

Sources: Home Franchise Concepts, Orange, Calif.; CP staff

The parent company of Budget Blinds and Tailored Living has added Concrete Craft, billing it as the world’s only decorative concrete franchise geared to offering consumers decorative, stamped and stained concrete services for residential and commercial properties. The third brand further expands what Home Franchise Concepts officials note is a commitment to providing consumers across North America “simple and sophisticated design solutions in a convenient, shop-at-home environment.”

HFC has effected a transition to the Concrete Craft brand since acquiring the All American Decorative Concrete franchise system in late 2014. Concrete Craft President John Kostro and Vice President Dan Lightner remain at Atlanta headquarters and will seek to expand the Concrete Craft footprint beyond six franchisees located in Chicago, Dallas plus Naples, Fla.; Valparaiso, Ind.; Lexington, Ky.; and Charlotte, N.C.

“We are in a growing, $1 billion industry and have a solid infrastructure in place to grow this home franchise brand, just as we have done with Budget Blinds and Tailored Living,” affirms HFC CEO Shirin Behzadi. “We look forward to providing consumers with an expanded variety of services that all three of our brands offer together.” Between its three franchise brands, he adds, HFC has sold 1,235 franchise licenses across North America. An investment of $103,000–$168,000 is required from those interested in Concrete Craft franchises. —