Besser leverages global sales team to extend Rosetta Hardscapes’ wet cast solutions

Sources: Besser Co., Alpena, Mich.; CP staff

A marketing agreement will see the Besser sales organization promote the Rosetta Hardscapes product line to domestic and international prospects, augmenting the latter company’s existing sales & marketing. The variety of Rosetta units and plant equipment offerings, Besser officials note, will appeal to producers throughout the industry—across manufactured concrete and ready mixed.

“Rosetta enjoys a unique niche in the marketplace with wet cast products that look like authentic natural stone. We’re looking forward to showing our customers and prospects how cost-effectively they can complement their existing dry cast products and expand into new markets by adding these distinctive concrete units to their product line,” says Besser Director of International Sales and Applications Engineering Duane Rondeau.

“Many concrete producers are looking for new and differentiated products that will compliment their existing lines,” adds Rosetta Hardscapes CEO Jeremy Manthei. “We are confident they will be surprised by how easily they can leverage their current concrete production capabilities to produce units that mimic natural stone but are highly engineered and dimensionally consistent.” The Besser agreement is an opportunity, he adds, “to greatly increase the number of producers wet casting our retaining walls, steps, pavers, fire pits and fireplaces around the world.”

Like Besser, Rosetta Hardscapes is based in northern Michigan; both cite commitment to continuous research & development and one-stop solutions. Besser specializes in production systems, molds and services for manufactured concrete, and has equipment running in 130 countries. Rosetta provides solutions for hardscape projects that require coordinating elements, and is represented through concrete producers in the U.S., Canada, Germany, the Middle East and Korea.