Bruno Roux has been named president and chief executive officer for the Eastern Canada business unit of Lafarge Canada Inc. He transitions to Toronto after serving in the same capacities for Lafarge Group’s business in Poland. He will serve as senior leader for all market areas and product lines in Ontario, Quebec, and the Atlantic provinces, while also joining the Lafarge Canada board.
Roux’s responsibilities include all operational, sales, marketing and functional elements of the cement, aggregates and ready mixed concrete product lines. The appointment will allow Lafarge to further leverage the talented personnel and physical assets in Eastern Canada, company officials note. While safety will continue priority number one, Roux’s appointment will add a greater focus on markets, positioning the company to provide construction solutions to meet customer needs using the “One Lafarge” business model.
A native of France and graduate of l’École Nationale Supérieure d’Arts et Métiers, Roux succeeds Bob Cartmel, who will remain with Lafarge Group, assisting the LafargeHolcim integration project.