Custom drums on two mixers St. Louis market leader Breckenridge Material Co. added to its fleet this year have afforded local organizations much exposure.
“The trucks are part of our everyday fleet, delivering concrete to projects large and small, from driveways to highways, all across the greater St. Louis metropolitan area. They help build greater awareness for the American Heart Association and St. Louis Children’s Hospital,” says Breckenridge Material CEO Nathan McKean. Looking to support a community the company has served for nearly 90 years, he adds, “We thought this would be a great way to bring awareness to two great organizations that are saving lives in the St. Louis region.”
One side of each drum sports the American Heart Association’s Go Red logo. It flags the 11th National Wear Red Day, a reminder to the community to put heart health first, as heart disease proves more deadly for women than all forms of cancer combined. “The Go Red for Women movement is about educating women and raising awareness about the number one killer of women,” affirms American Heart Association, St. Louis Executive Director Jennifer Jaegar. “Women put off everything to take care of everyone else, but these red trucks serve as a reminder to put their heart health first.”
The St. Louis Children’s Hospital logo was added to the other side of the drums to reflect Breckenridge Material’s on-going support for the facility and its advancements in pediatric heart surgery and research. “What better way to honor the children we serve then by sharing their message on the kind of great big truck many have in their toy boxes!,” says St. Louis Children’s Hospital Foundation Director of Major Gifts Julie Reinke. “We are grateful to Breckenridge Material for its support and help spreading the word about [our] mission—to do what’s right for kids.”