Lafarge, Lehigh and Vulcan sales teams lead adoption of new enterprise mobile apps

Sources: Catavolt Inc., Alpharetta, Ga.; CP staff

After initial deployments with four major integrated producers and a top precast/prestressed operator, Catavolt has unveiled technology supporting rapid, low-cost development of custom apps providing geographic market intelligence and perspective, plus customer relationship management program-grade data.

“The aggregate, cement and concrete industries are among the leading early adopters of enterprise mobile apps,” says CEO George Mashini, who announced the Catavolt technology’s general release at ConExpo-Con/Agg 2014. “Companies utilizing our technology in their daily operations report positive measurable business impacts, including top line growth and sales teams capable of viewing their markets through competitors’ eyes.

“An app’s success and functionality differs from one producer to the next. We are able to tailor apps for each company, region and market structure. Our technology captures the value of information sales teams keep in note pads and call reports,” declares Mashini.  

With fast access to quotes, geography-based pricing, plus business “hot spots” and “cold zones,” he adds, Catavolt’s enterprise app platform for iOS- and Android-enabled devices removes productivity barriers to help aggregate, cement and concrete sales teams focus on closing business. In addition to sales quoting, the company can develop apps for production and delivery scheduling, and plant maintenance. Thus far, it has programmed custom solutions for sales professionals at Bluegrass Materials, Lafarge North America, Lehigh Hanson, Summit Materials, and Vulcan Materials, plus Canadian precast/prestressed market leader Armtec Inc.

Sales quoting and companion functions use Catavolt’s secure enterprise mobile app platform, providing real-time access to all back end systems in the form of native apps that work with any mobile device. Customers receive a highly secure solution that leverages existing technology investments, requires few IT resources, and minimal adoption time. —


A Catavolt quoting app increases visibility in a sales representative or manager’s territory or region, allowing them to see where all existing bids or accounts are in comparison to their production sites and those of competitors. Pins in the map shown are project locations a producer has bid, squares are production sites, color-coded by app user and his or her competitor. An area with a lot of green pins shows a “hot zone” where a producer should focus bidding efforts, the map enabling sales staff to capitalize on delivery advantage based on production sites compared to competitors’ locations.

One of many customized solutions from Catavolt programmers, the quoting app allows construction materials producers to bid smarter based on geographic location, helping them secure more projects and accounts, and the margin per closed sales. Data is compiled in a region; as more sales numbers are collected, users understand the market better and can prepare smarter bids or proposals on future projects and accounts. Apps are configured for quick relay of quotes to customers and prospects via mobile devices.