Urbanization challenges drive new Lafarge brand positioning

Sources: Lafarge North America, Chicago; Lafarge Canada Inc., Toronto; CP staff

Through Building Better Cities, a brand positioning timed with cities’ increasing population density and unprecedented urban development worldwide, Lafarge NA aims to be a more involved player in sustainable construction and resilient building. The program spans key areas through which the producer can parlay concrete technology and sustainable construction solutions for commercial building interests and everyday consumers.

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NCMA plans Palm Springs premier for ICON-Xchange

Sources: National Concrete Masonry Association, Herndon, Va.; CP staff

The successor to NCMA’s annual ICON Expo trade exhibit will debut February 6, 2014, at the Westin Mission Hill Resort in Palm Springs, Calif. “Connect, Negotiate, Learn” are the key components of the three-day ICON-Xchange, where manufacturers and service providers will host suites to provide what NCMA officials note is “a collaborative environment focused on the concrete masonry and hardscapes industry. An innovative marketplace featuring the latest products and solutions and a learning forum providing visionary thought leadership, industry best practices and one-on-one practical tips from industry peers.”

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Oldcastle Architectural acquires modular hardscape furnishing producer

Source: Oldcastle Architectural, Atlanta

Closing on Harmony Outdoor Living Inc., Oldcastle Architectural is set to expand its Belgard Hardscapes collection with a suite of pre-built elements for a range of exterior settings. “This acquisition is a strong strategic fit for our Belgard business and our commitment to bring contractors and installers solutions that will help them serve their customers and grow their businesses,” says Oldcastle Architectural CEO Keith Haas.

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CTS additive economizes shrinkage-reducing, compensating mixtures

Sources: CTS Cement Manufacturing Co., Cypress, Calif.; CP staff

Rapid Set mix proprietor CTS Cement has developed Type-G mineral additive for use in shrinkage reduction or compensation in portland cement concrete. Dosed at 30-60 lb./yd., the product suits any application where conventional binder is specified, including slab on grade, bridge deck, parking structure, topping slab and precast.

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CRSI to leverage ANSI accreditation in new reinforcement standards

Source: Concrete Reinforcing Steel Institute, Schaumburg, Ill.

On the heels of its designation as an American National Standards Institute Accredited Standards Developer, CRSI will develop and maintain consensus standards for design, detailing, fabrication, placement, and construction of assemblies consisting of steel reinforcement and associated products used in concrete and masonry.

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